These days, you need a degree to wrap your head around most pet food advertising… We needed to get New Zealanders to buy Schmackos Training Bites for their dog. Luckily for us, we had a Kiwi (me) and puppy parent (Katelyn) on the case. Three silly words later (and almost no push back from legal!), our carefully-targeted OOH campaign brought a bit of fun to traditional outdoor advertising and positioned SCHMACKOS™ as the go-to training treats brand.
Art Director: Katelyn Testa
Creative Director: Boris Garelja