Schmackos – Make Sit Happen

These days, you need a degree to wrap your head around most pet food advertising… We needed to get New Zealanders to buy Schmackos Training Bites for their dog. Luckily for us, we had a Kiwi (me) and puppy parent (Katelyn) on the case. Three silly words later (and almost no push back from legal!), our carefully-targeted OOH campaign brought a bit of fun to traditional outdoor advertising and positioned SCHMACKOS™ as the go-to training treats brand.

Art Director: Katelyn Testa
Creative Director: Boris Garelja

I acknowledge the Traditional Custodians and Elders of the Boon Wurrung and Woiwurrung (Wurundjeri) peoples of the Kulin Nation where this was made. I pay my respect to all Aboriginal and Torres Strait Islander peoples, and recognise their continued connection to land, waters, and culture. Always was, always will be.