M&M’S – Fit Check

TikTok Awards Fit Check Activation – M&M'S

Rocking up to an awards show can be serious business. And recently the red carpet saw things get a little too serious…
As the sponsor of the AUNZ TikTok Awards Comedy Creator of the Year, we knew it was time to add some fun to proceedings.

As part of the M&M’S push to become an experience-first brand – we developed a world-first interactive red carpet activation, featuring real-time custom outfit compliments from your favourite M&M’S that left everyone feeling like a winner. Influencers lined up to join in on the fun, and guests walked away with a personalised video, ready to share to their socials.

Art Director: Katelyn Testa
Creative Director: Boris Garelja

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I acknowledge the Traditional Custodians and Elders of the Boon Wurrung and Woiwurrung (Wurundjeri) peoples of the Kulin Nation where this was made. I pay my respect to all Aboriginal and Torres Strait Islander peoples, and recognise their continued connection to land, waters, and culture. Always was, always will be.

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