Schmackos – Make Sit Happen

We needed to get New Zealanders to buy Schmackos Training Bites for their dog. Luckily for us, we had a Kiwi (me) and puppy parent (Katelyn) on the case. So we thought… What’s the first command you teach them? Three silly words later, our campaign went live in Auckland. Bet legal loved this one when it came in.

Art Director: Katelyn Testa
Creative Director: Boris Garelja

I acknowledge the Traditional Custodians and Elders of the Boon Wurrung and Woiwurrung (Wurundjeri) peoples of the Kulin Nation where this was made. I pay my respect to all Aboriginal and Torres Strait Islander peoples, and recognise their continued connection to land, waters, and culture. Always was, always will be.