STRONG – Ostelin

Vitamin D brand Ostelin needed to stand for something more than just bone strength. We needed to become champions of women. To celebrate women’s strength, we partnered with Getty to commission photographers around the world to find their interpretation of women who exude it. From the 6,000 photos submitted, 375 strong women were chosen to feature in the campaign.

ECD: Ryan Petie
Creative Director: Tim Harding
Director: Siobhan Mulready