STRONG – Ostelin

Vitamin D brand Ostelin needed to stand for something more than just bone strength. We needed to become champions of women. To celebrate women’s strength, we partnered with Getty to commission photographers around the world to find their interpretation of women who exude it. From the 6,000 photos submitted, 375 strong women were chosen to feature in the campaign.

We also partnered with 100 Women – an Australian philanthropic charity which awards grants to facilitate women’s strength building initiatives globally. Through a combination of more than 280 member donations and Ostelin’s impact matching donation, 100 Women was able to award $184,735 in funds to five grant recipients, which will have a direct and positive impact on more than 18,000 women and girls across Australia and globally.

Grant recipients include Midland Women’s Health Care Place, a critical family and domestic violence support program for victims; Sexual Health Quarters, a youth sexual health program for CaLD teen girls; AusCam Freedom Project, which is working to combat human trafficking in Cambodia; Living Child which will create five new birthing huts in Papua New Guinea; and School for Life Foundation Australia with 50 primary school girls funded and supported to go through high school in Uganda.

Creative Director: Tim Harding
Director: Siobhan Mulready

I acknowledge the Traditional Custodians and Elders of the Jagera and Turrbal peoples of the land where this was made. I pay my respect to all Aboriginal and Torres Strait Islander peoples, and recognise their continued connection to land, waters, and culture. Always was, always will be.