Never Go Full Karen – FijiKava

FijiKava – the world’s first listed Kava company based in Australia – needed an attention-grabbing way to break into the highly-saturated pharma market, and stand out amongst the more established brands. So to promote its calming benefits and combat stereotypes, we tapped into the Karen inside all of us…

Creative Director: Tim Harding
Photographer: Sam Scoufos

12.5m social impressions + 4m organic social engagement
SBS Article

Best Outdoor by BestAdsOnTV

‘Never Go Full Karen’ – FijiKava – 15″ Radio

I acknowledge the Traditional Custodians and Elders of the Jagera and Turrbal peoples of the land where this was made. I pay my respect to all Aboriginal and Torres Strait Islander peoples, and recognise their continued connection to land, waters, and culture. Always was, always will be.