The Freddo LOOK Outside Guide – Cadbury

We wanted to get more kids off screens and out into nature. The Cadbury Freddo LOOK Outside Guide is a family activity book that uses UV-activated ink that can only be read in sunlight. Kids are encouraged to explore the outdoors to complete the activities and continue Freddo’s mission of helping save the frogs. Getting to write in the style of a kid’s book was pretty cool too.

Art Director: Katelyn Testa
Illustrator: Kimberly Engwicht
Director: Clare Plueckhahn
Creative Directors: Sharon Condy, Josh Murrell

The One Show – Shortlist (Print & Promotional)
The Caples Awards – Bronze (Print)
AWARD Awards – Finalist (Health Awareness and Social Responsibility)
CampaignBrief’s The Work – Print Craft, Local Culture & Insights
Real Media Awards – Winner (Recreation and Leisure)

I acknowledge the Traditional Custodians and Elders of the Boon Wurrung and Woiwurrung (Wurundjeri) peoples of the Kulin Nation where this was made. I pay my respect to all Aboriginal and Torres Strait Islander peoples, and recognise their continued connection to land, waters, and culture. Always was, always will be.