When it comes to writing a great billboard, brevity is key. And the same can be said for a great story.
Why not bring the two together? And encourage local writers to put pen to billboard.
The campaign called for submissions of stories with 8 words or less, to be judged by professional authors. Winning stories were published on GOA’s network of billboards. Our #8WordStory concept was one of the winning entries in GOA’s Community Partnerships pitch.
New York Times bestselling authors, politicians, and even Aussie advertising legends submitted their own #8WordStory. Schools even got in on the action – with teachers using it as a class exercise.
- 8 Word Story won OMA’s Best Use of a Technology and Innovation Build award.
The campaign ended up with 10,749 entries over a period of four weeks. Not bad for an idea about eight little words.