One Less Present

We turned a direct mail brief into a national digital fundraiser to get people to take one Christmas present off their list, and donate the money to Act for Kids instead. Our microsite used a unique algorithm indexing Google’s shop and image data, turning donations into interactive gift searches. People could search for a present and instantly donate its value in one easy step.
The campaign was so well-received, it evolved over three consecutive Christmases, and has since raised more than $300K – providing 3,000+ hours of Integrated Therapy Services to abused Aussie kids.
Bronze + Finalist – Golden Target Awards
Highly Commended – Child Protection Week Awards
2x BADC Silver, 2x BADC Bronze, 1x Finalist
Featured in B&T, AdNews, and LBB Online.
Art Director: Kale McRedmond
Creative Director: Ryan Petie

’12 Gifts of Christmas’ – Act for Kids – 45″ Radio

One Less Present 2020

I acknowledge the Traditional Custodians and Elders of the Jagera and Turrbal peoples of the land where this was made. I pay my respect to all Aboriginal and Torres Strait Islander peoples, and recognise their continued connection to land, waters, and culture. Always was, always will be.