YOUNG GLORY – Awarded Work

Creative Partner: Matt Newman

GOLD – Stock Standard

JUDGE: Jordan Doucette – ECD / EVP, Leo Burnett Chicago
BRIEF: Come up with an idea, a campaign or a movement that will make employers and hiring managers come to terms with their own bias in the workplace. Beyond awareness, we want them to act and start correcting the situation.
VIEW FULL BRIEF HERE

GOLD – Banner Play

JUDGE: Brad Eldridge – ECD, Isobar Australia
BRIEF: Create a campaign that convinces marketers around the world to consider games and play marketing as part of their marketing strategy.
VIEW FULL BRIEF HERE

GOLD – Dream Holiday

JUDGE: Charlie Gschwend – Creative Director, W+K Tokyo
BRIEF: Encourage Japanese people to take their allotted vacations and book their trips on Expedia by helping to change personal, societal and/or corporate attitudes about taking leave.
VIEW FULL BRIEF HERE

BRONZE – Coders Wanted

JUDGE: Patrick Collister – Founder, Creative Matters
BRIEF: Use direct mail to encourage parents to enrol their kids in after school coding courses. It needs to grab parents’ attention, and actually convince them to enrol their kids.
VIEW FULL BRIEF HERE

BRONZE – The Adcade

JUDGE: Brad Eldridge – ECD, Isobar Australia
BRIEF: Create a campaign that convinces marketers around the world to consider games and play marketing as part of their marketing strategy.
VIEW FULL BRIEF HERE

BRONZE – BallSports

JUDGE: David Smith – Founder, Blood UTD
BRIEF: Come up with a creative platform or idea that can reignite the interest of young people in watching live sport. How do we make sport relevant to young people again?
VIEW FULL BRIEF HERE