Isuzu X-Runner

To promote the limited-edition Isuzu X-Runner, we took to the track with motocross athletes Corey Creed and Dan Reardon for ‘Born to Freestyle’. An online film showcasing the ute’s special features with a western showdown style, NSFW stunts, and dust galore. I can’t say I’ve seen many ‘cool’ car ads, but this one comes kind of close.
Art Director: Kale McRedmond | Creative Director: Lee Griffin