Brief: Encourage parents to be mindful of their kids’ screen time.

Idea: Square Eyes – a short documentary on the effects of screen time on Queensland kids.
We didn’t want to point the finger at, or talk down to parents. So, we employed the help of three experts to give parents a way to back themselves when setting those limits.
This was one execution of a broad obesity campaign for Queensland Health to reduce sedentary behaviour in children.
Art Director: Kale McRedmond | Senior Art Director: Tim Harding