Personalised Plates Queensland launched Emoji Plates. A decorative addition to otherwise traditional letters and numbers – but everyone thought it was a real symbol as part of your rego. Add a little character is playful campaign that used creative plate combinations across outdoor, digital and social media. Check them out here.
The campaign received global PR attention overnight and PPQ sold their monthly target in the first day of launch. Notably featuring on The Late Late Show with James Corden, The Daily Mail, CNN, LadBible, and Mashable.
Art Director: Kale McRedmond
Creative Director: Ryan Petie