Matildas x Women In Sport – Cadbury

One in two girls drop out of sport by age 15, while less than 10% of sports media coverage is dedicated to women. Cadbury proudly sponsors the Australian Olympic Team and champions women in sport, including the Matildas – so we needed a way to keep girls in the game.

This idea is all about getting young girls to see themselves in sport – literally – with their own athlete posters. We even got Matildas star Alanna Kennedy to surprise one 13 year old footballer by unveiling her own larger-than-life poster side by side with Kennedy’s. Create a poster for a woman in sport at posters.cadbury.com.au

Art Director: Katelyn Testa

Cheer Chats is a series of conversations with Matildas superstars Mackenzie Arnold, Michelle Heyman, and captain Steph Catley about their experience as girls in sport and why they stayed in the game.

I acknowledge the Traditional Custodians and Elders of the Boon Wurrung and Woiwurrung (Wurundjeri) peoples of the Kulin Nation where this was made. I pay my respect to all Aboriginal and Torres Strait Islander peoples, and recognise their continued connection to land, waters, and culture. Always was, always will be.