One Less Present

One Less Present

Client: Act for Kids | Art Director: Kale McRedmond
Too many presents are forgotten about, discarded, or thrown out after Christmas Day.  One Less Present is a Christmas initiative that asks families to give up a gift, and donate the money they would’ve spent on it to abused and neglected kids instead. 
2x BADC Silver, 2x BADC Bronze, 1x Finalist
Featured in B&TAdNews, and LBB Online.

45 sec Radio – “12 Days of Christmas”