One Less Present

Client: Act for Kids
Art Director: Kale McRedmond
Too many presents are forgotten about, discarded, or thrown out after Christmas Day. One less present might not mean much to you, but to kids from abusive and neglectful homes, it would mean the world.
One Less Present is a Christmas initiative, which asks families to give up a gift, and donate the money they would’ve spent on it to Act for Kids instead. 
Check out the campaign at onelesspresent.com.au
Featured in B&TAdNews, and LBB Online.