Client: Personalised Plates Queensland
Art Director: Kale McRedmond
Personalised Plates Queensland launched Emoji Plates in March. A decorative addition to otherwise boring letters and numbers.
Add a little character is playful campaign that encourages people to purchase Emoji Plates.
The campaign used playful plate combinations on outdoor, digital and social media. Check it out at ppq.com.au/emoji
It received global PR attention overnight.