Emoji Plates – PPQ

Client: Personalised Plates Queensland | Art Director: Kale McRedmond
Personalised Plates Queensland launched Emoji Plates in March. A decorative addition to otherwise traditional letters and numbers.
Add a little character is playful campaign that used creative plate combinations on outdoor, digital and social media. Check it out at ppq.com.au/emoji
It received global PR attention overnight and PPQ sold their monthly target in the first day of the campaign. Notably featuring on The Late Late Show with James Corden, The Daily Mail, CNNLadBible, and Mashable.

15″ Radio – “Sunglasses Face”