Calculaider – D&AD New Blood Awards – Durex Brief

Client: Durex via D&AD New Blood Awards
Brief: ‘Get young people to carry and use condoms’
Creative Partner: Heath Kunde
Calculaider by Durex is an app that determines young peoples’ chances of ‘getting lucky’ as a way to encourage them to carry and use condoms. It takes into account their personal data like hygiene and relationships, and offers to boost their probability of having sex by offering a box of Durex condoms. Calculaider is more than just a ‘hookup-ability’ app, it’s a tool that fosters good habits in young people, like encouraging good hygiene, treating dates with respect, and of course, safe sex.